feature: white-label branding

White-label CRM for education agencies — your brand on every screen.

Colours, fonts, logo, favicon and the AI assistant's name, set once for your organisation and applied to everyone in it — agencies and institutions alike.

The whole platform re-themes, not a login page

Your App Admin sets the theme in Admin Center → Branding. The palette covers Primary, Secondary, Alternative, Background and Text, plus the Success, Warning, Error and Info state colours that drive buttons, links, headers and status chips across the app. Fonts come from a Select Font control; Images cover the organisation logo, avatar and favicon. On Save Settings the new theme takes effect for everyone in your organisation.

Because the platform reads every colour from these branding tokens, every screen re-themes consistently — there are no hard-coded colours to chase.

help-wiki/wiki/admin-menu/branding.md

The assistant carries your name

The in-app assistant has its own identity block in Branding: AI Name, AI Head (the avatar), and the AI Primary and Secondary Gradient used across AI Search, AI Course Advisor and the assistant surfaces. Your counsellors and agencies talk to an assistant wearing your brand, not ours. The AI Course Advisor uses the AI display name configured for your organisation.

help-wiki/wiki/admin-menu/branding.md; help-wiki/wiki/main-menu/course-search/ai-course-advisor.md

Your words as well as your colours

Labels renames the platform's built-in wording to your terminology — "Student" can read "Applicant", "Agency Company" can read "Partner" — across menus, fields and screens for everyone in your organisation. Each row edits inline and saves on commit; a Reset control returns any single label to the platform default.

Labels change display only: data, permissions and behaviour are untouched, and exports and API fields keep the underlying system name.

help-wiki/wiki/admin-menu/labels.md

The edges are branded too

Beyond the main app, the per-organisation settings include Auth Page Settings (the sign-in page appearance), Accept Invite Settings (the invitation-acceptance experience), Course Search Settings (including the Course Search avatar) and Loader Settings (loading-screen branding). These sit on the Business Partner management surface alongside the same Branding block your own admin edits.

help-wiki/wiki/admin-menu/business-partners.md

One organisation, one theme, one switch back

Branding is organisation-scoped: a change applies to all users in your organisation the moment it is saved. If a customisation looks wrong, Reset to Default reverts the whole theme to the platform default rather than leaving you to guess original values.

On a shared platform, each organisation's theme is its own; on a dedicated tenant, the whole deployment is yours. Tiers are on pricing.

help-wiki/wiki/admin-menu/branding.md; help-wiki/wiki/admin-menu/business-partners.md

Questions answered

Who can change the branding?

Your App Admin or Organisation Admin, in Admin Center → Branding. Platform super-admins can also set it per organisation from the Business Partner page.

help-wiki/wiki/admin-menu/branding.md

Does the AI assistant show our name?

Yes. AI Name, AI Head and the AI gradients are branding settings, and the AI Course Advisor uses the AI display name configured for your organisation.

help-wiki/wiki/admin-menu/branding.md; help-wiki/wiki/main-menu/course-search/ai-course-advisor.md

Can we rename "Agency Company" or "Student"?

Yes, through Labels. The change is display-only; exports and API fields keep the system name.

help-wiki/wiki/admin-menu/labels.md

Does branding apply to the sign-in page?

Yes. Auth Page Settings and Accept Invite Settings are part of the per-organisation configuration.

help-wiki/wiki/admin-menu/business-partners.md

Your brand. Your vocabulary. Your assistant's name.

See it on your own colours.

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